Kuwait -based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Türkiye, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty. Alshaya Group's franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret in Türkiye.

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